It is no secret that Google looks down on aggressive link building done to game the search algorithm. They are constantly releasing updates and refreshes to remove low quality listings. Using social media together with your content marketing helps you build real, natural links that the search engines love and reward accordingly. Also, when you do it the right way there is no need to frantically check GWT every day to make sure the site wasn’t hit with a penalty.
When it comes down to it, SEO results are responsible for a large percentage of a website’s traffic, so you need to use every opportunity available to improve those rankings. Social media is a great way to help enhance your search engine optimization. The days of shortcuts and low quality SEO are over, so make sure you position yourself for long term success, and that involves getting social.